The Student Room: What you need-to-know about the conversion journey

The_Student_Room_Group_LogoI love the Student Room. The team are easy to work with and they provide an unrivaled service to students all over the world, helping them find the right course and dealing with really tough topics like stress and anxiety. But that’s not all that they do.

The team also provide resources to university marketers, aiding them in their quest to remain relevant to young people. I jumped at the chance to write an article for this group, sharing my knowledge of student conversion journeys and the first steps marketers can take to create their own.

I was commissioned to write a two part article for www.tsrmatters.com, starting with part 1 below.

Commissioned article on the student room

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